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Most managers have had the
experience of hiring someone who seemed like a dream during the
interview, and turned out to be a nightmare on the job. All managers
secretly pray that the people they hire don't turn out to be incompetent
(or worse). Every once in awhile we hit gold and hire someone who turns
out to be a star performer. How can you increase the odds of success?
- Learn the unique qualities of your best performers
– Identify those employees you would most like to clone (wouldn't
that be nice?). Spend time with those individuals in order to
understand what makes them successful in their jobs and
differentiates them from their peers. Observe their behaviors as
they do the job and contrast those behaviors with those of average
performers. Ask them about their thought process in accomplishing
their duties. While there are "profiling" tools that assist with
this process, it is invaluable for you as a leader to personally
understand the qualities that lead to high degrees of success in
those positions that directly report to you. It takes time and
effort, but selecting the right people is the top responsibility of
any manager.
- Enlist the assistance of your top performers in the interview
process – Since you want more employees with the qualities
possessed by your top performers, let your top performers spend some
time with candidates. You will clearly need to conduct some coaching
with these individuals, discussing the questions you would like them
to ask and the aspects of the job you want them to discuss with the
candidate. The point is, they know what it takes to do the job in an
excellent and manner and can:
1. Communicate the realities of the job to the
candidate.
2. Help you decide if the candidate possesses the
success qualities you are looking for.
- Model the organization's service philosophy during the
interview – Training actually begins the moment an applicant
says, "I'm here to apply for a job." Throughout the interview
process the applicant is picking up clues regarding the culture of
the company. There are no second chances with this. You can discuss
your corporate culture with the applicant, but if it doesn't match
their actual experience, the experience will prevail. For instance,
if responsiveness is said to be valued, and an applicant is treated
as an interruption, the interview process seems disjointed and
inefficient, this will tell the applicant the true culture
regardless of what you say. The process must be carefully
orchestrated, and everyone must know exactly what to do and say when
someone announces, "I'm here to apply for a job."
- Keep the applicant pipeline full – Hiring the best
applicants is directly related to the number of qualified applicants
coming through the door. If you wait until you need to hire a new
employee to begin looking for one, you are likely to settle, as
opposed to hiring the best. Always be on the lookout for potential
outstanding associates. If you are looking for a service
representative and receive excellent service from someone in a
similar position, offer your business card in case the person is
looking for a career change. Anytime the local newspaper announces a
business closing or layoffs, meet with the company's HR department
to identify potential, high performing applicants.
It is becoming more and more common for companies to offer
incentives to current employees for referring applicants. Sometimes
the incentive is based on whether the applicant is hired and
completes a probationary period. It is recommended to go one step
further. The incentive should also be based on the new employee
achieving a designated level of performance at the conclusion of the
probationary period. This encourages excellent referrals instead of
mediocre referrals.
While the actions outlined above are time consuming, they are far less
time consuming than being in constant crisis mode due to an "employee
revolving door." The big payoff comes over time, when consistent
application of a disciplined selection process results in a reputation
for hiring individuals who possess the qualities that deliver service
excellence.
About the Author:
Dennis Snow is the president of Snow & Associates, Inc. Dennis
worked with the Walt Disney World Company for twenty years and now
consults with organizations around the world helping them achieve their
customer service goals. He is the author of the book, Unleashing
Excellence – The Complete Guide to Ultimate Customer Service.”
You can reach Dennis at (407) 352-1212 or visit his website at
www.snowassociates.com.
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