The interviews are completed,
the paperwork is all filled out for Human Resources, and you have decided that
this is the right candidate for the job. Now comes the formal job offer. Here
are four tips to increase the success rate of your job offers:
1. No Surprises: During the recruitment process, information should be
mutually exchanged between candidate and potential employer. Beyond the simple
job description and duties, each side should have detailed their general
perceptions and expectations about the role. Both the candidate and the employer
should know what the reasonable compensation requirements and guidelines are for
the position. Going into the offer stage, the employer is responsible for making
certain he understands what compensation figure, or at least compensation range,
it would take to acquire the candidate. The candidate is also responsible for
relaying and confirming this figure sometime during the process. It is best if
both sides reinforce this number, or given range of compensation before the
offer is made.
2. Make it professional; Make it in writing: No candidate should ever
accept a job offer without a written offer letter. Verbal job offers will simply
not cut the mustard in today’s world. Job offers should be well written and
spell out all the details of the position, the compensation package, and all
other associated terms of employment (insurance, benefits, vacation), including
pre-employment qualifiers which may include drug testing and background
verification.
3. Personally extend the offer: While Human Resources may be integrally
involved in the offer formulation and paperwork preparation, as hiring manager
you should make it a point to personally extend the offer. This should be done
at the employer’s place of business. Any immediate staff members that have been
involved in the recruitment and hiring decision should be invited to “drop by”
and welcome the candidate to the team.
4. Timing is everything: The offer letter should contain an automatic
expiration date. Example: “This offer expires at the close of business on Month
Date, Year.” While not intended as a pressure tactic, it is intended to
demonstrate that the employer needs a decision. The candidate is either in or
out by the stated date. One additional note on timing: Never make an offer to a
candidate on a Friday. There is rarely any opportunity for the candidate or
employer to clarify any questions or issues over the weekend. This can lead to
poor results. We recommend making offers on Mondays or Tuesdays with deadlines
on Thursdays or Fridays. That way, if there are any issues that need
clarification, that dialogue can take place immediately.
Finding strong candidates and recruiting them is a constant challenge for all
employers. Getting them to the offer stage is difficult enough. Following these
four tips will certainly increase your likelihood of offer acceptance.